WINDTRE LAUNCHES THE TV CAMPAIGN DEDICATED TO THE TOP QUALITY NETWORK
– from WINDTRE Business editorial staff
The protagonist of the new WINDTRE ‘Manifesto’ spot on air from 23 May is the TOP QUALITY NETWORK. Campaign designed not only to underline the quality of this renewed mobile network , but also to enhance the company’s investments (6 billion euros in just 5 years) to enhance it and thus achieve national coverage of 99% in 4G and 93.1% in 5G *.
The advertising message is bold and invites the public to reflect on concrete data , demonstrating that ‘the beauty of opinions is that they can be changed’, even those relating to the WINDTRE network and its power. To do this, some of the most ‘wrong’ predictions in history are retraced in the spot, then denied by the facts.
The WINDTRE mobile network, in fact, is the ‘fastest in Italy’ for Ookla®, based on the analysis of tests carried out by customers in Italy with Speedtest® **. Furthermore, it guarantees the best data connection, both in the city and on the move, according to the “Mobile Performance Italy” Audit Report just published by umlaut, whose measurements, carried out on the move using drivetest, confirm the stability and excellent performance of the WINDTRE.
WATCH THE SPOT
“The network is our most important strategic asset”, underlines Tommaso Vitali, Chief Marketing Officer of WINDTRE. “The company has invested, and continues to do so, in the most advanced technologies to ensure an excellent ‘customer experience’ . With this campaign, Vitali concludes, we celebrate our ‘Top Quality Network’, fully confirmed by numerous and authoritative independent institutes, as well as by our own customers who choose us every day ”. For Claudia Erba, Brand Communication Director, “this, for WINDTRE, is an important campaign: courage and inclusion have in fact guided us in a storytelling that aims to eliminate the distance between people , in line with the value positioning of the company as” Human Network Builder ‘”.
The ‘Manifesto’ campaign is on air on the main broadcasters with 30 and 15 second formats, on WINDTRE’s social profiles Facebook, Instagram and YouTube and influencers and tiktokers have been engaged. There will also be content entirely dedicated to Business customers , to underline the proximity of WINDTRE, with its ‘all new’ network, to professionals with a VAT number.
* More information on 5G coverage at www.windtrebusiness.it/coprezza-5g
** Fastest mobile network in Italy based on Ookla® analysis of Speedtest Intelligence® data, from July to December 2020. WINDTRE achieved a Speed Score of 46.90, with an average download speed of 46.82 Mbps and an average speed of upload 13.79 Mbps. Ookla trademarks used under license and published with permission. Info on windtre.it/ookla
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